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George Sperling
George Sperling (born 1934) is an American cognitive psychologist. He is a Distinguished Professor of both Cognitive Science and Neurobiology & Behavior at the University of California, Irvine. Sperling documented the existence of iconic memory (one of the sensory memory subtypes). Through several experiments, he showed support for his hypothesis that human beings store a perfect image of the visual world for a brief moment, before it is discarded from memory. He was in the forefront in wanting to help the deaf population in terms of speech recognition. He argued that the telephone was created originally for the hearing impaired but it became popularized by the hearing community. He suggested with a sevenfold reduction in the bandwidth for video transmission, it can be useful for the improvement in American Sign Language communication.〔 Sperling used a method of partial report to measure the time course of visual persistence (sensory memory).〔American Psychologist (April 1989), 44 (4), pg. 626-628 see http://journals2.scholarsportal.info.myaccess.library.utoronto.ca/tmp/10790467141873207768.pdf〕
==Education==
In 1955, George graduated his BS degree at the University of Michigan with hopes to become a scientist in one of the major scientific field such as biology, chemistry, mathematics, and physics. In 1956, he went on to receive an MA in psychology from Columbia University.〔American Psychologist (April 1989), 44 (4), pg. 626-628. () ''University of Toronto'', retrieved December 1, 2011〕 His passion for physiological psychology began accidentally in university and caused him to pursue a career in cognitive psychology. He received his PH.D. from Harvard and has advanced much after in the field of cognitive psychology by many of his famous works and research.〔(George Sperling's Personal Statement. ) ''School of Social Sciences'', retrieved December 1, 2011〕
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